(Except BuzzFeed, which is def cheugy.) 4. Basically, no one’s actually calling anyone cheugy, and in fact, calling someone cheugy would be pretty cheugy. And while there had been a handful of anti–skinny jean TikToks that set it in motion, they were vastly outweighed by millennials’ anti–anti–skinny jeans/pro–side part TikToks (including a few in the form of musical parody, which, of course, is the most cheugy form of comedy). In reality, the backlash far outweighed the prevalence of anyone actually using the term, but the culture was already primed for some millennial-versus–Gen Z warfare in the preceding months, discourse had been percolating that zoomers had “canceled” skinny jeans and side parts. Though the TikTok had gotten pretty big on its own, it was only after Yahoo and the New York Times published articles about it that “cheugy” blew up across social platforms and received tons of media coverage and freakouts by 30-somethings. Mugs emblazoned with #girlboss (see #8) or “but first, coffee.” Posting a picture of your significant other on Instagram and captioning it “my forever wedding date😍.” These highly specific things, and many others, are what one might label as “cheugy.” The term (pronounced chew-ghee) entered the public consciousness in a TikTok on March 30, but the woman who posted it told the New York Times that she and her friends had been using it since she coined it in 2013 to describe the basic millennial aesthetic.
0 kommentar(er)
